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Enterprise Marketing 2.0
Creating Your Advocates in the Era of the Social Customer

A two-day seminar that looks at the impact of the newly empowered social customer and the new marketing models and tools necessary to deliver meaningful customer experiences. This seminar is presented by five of the world leading authors and lecturers: Jim Barnes, Naras Eechambadi, Paul Gillin, Paul Greenberg and Thomas Vander Wal.

The seminars are endorsed by Rutgers University Center for CRM Research, Customer Think, the National CRM Association, Customers Forever, Greater China CRM and CRMA Japan.
Customer Think Rutgers University GCCRM CRMA
Customers Forever CRMA Japan
Why You Should Attend
Learn:
  • Why traditional marketing is losing its effectiveness
  • Who is this social customer that you, as a marketer have to impact
  • What kind of new marketing models are out there for marketers to utilize
  • How traditional marketing can be used in new ways
  • The essential role of the customer experience in contributing to customer loyalty
  • The three essential "E's" associated with customer strategy: environment, expectations and emotions.
  • How to create value for customers through repeatable customer experiences
  • The broad range of social media tools available and the trade-offs of each tool
  • How to establish a priority list for deploying social media strategically within an organization
  • Case studies on how organizations are applying social media successfully to improve the quality of customer interaction, gain feedback on product and service quality.
Who Should Attend
This seminar is designed for executives, managers and professionals in:
  • Sales
  • Marketing
  • Customer Support
  • CRM Industry, Technology and Services
  • CRM Consulting and Professional Services

Free CRMA 1 Year Membership
Attendees receive a Professional CRM Certificate of Applied CRM Strategy, CRM Certified Logo and 1 year membership to the National CRM Association.

What They are Saying
"This advanced training delivers immediate ROI for your company and your career."
Chris Miller, Interimage, Director, Federal Systems
"A global CRM training event delivered by the industry's most influential thought leaders."
Bob Thompson, Founder, Customer Think

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